Visual identity guidelines

The following sections outline the graphic identity for INTRACOMP, providing clear instructions for using its design elements consistently across all materials and platforms.
These guidelines ensure that INTRACOMP’s identity is applied uniformly and professionally across all visual and digital materials. Please follow the specifications carefully when creating communication outputs.

You can download the full package of assets here

Alternatively, you can download individual assets from the sections below.

Logo

There are 8 versions of the logo:
monochrome and color, square and horizontal, with and without the full project name: “Intercultural and Transcultural Competence Through Collaborative Cultural Expression”

The color logo is the primary version and should be used in most contexts.
It can be replaced by the monochrome
logo when
(i) color reproduction is not possible
(e.g. black-and-white printing),
(ii) the background already uses a
strong gradient from the identity
palette or
(iii) a more subtle logo is needed (e.g.
footers or secondary placements).

Color Scheme

While these are the official brand colors, solid colors should not be used as backgrounds. Instead, use one of the pre-approved identity gradients, indicated below.

Dark Blue

#2c3076

Red: 44
Green: 48
Blue: 118

Ligh Blue

#0966b1

Red: 9
Green: 102
Blue: 177

Mint Green

#72c7ac

Red: 114 Green: 199 Blue: 172

Pink

#d7a2bb

Red: 215
Green: 162
Blue: 187

Fuchsia

#cf1973

Red: 207
Green: 25
Blue: 115

Yellow

#fcbc17

Red: 252 Green: 188 Blue: 23

Gradients

Instead of using solid backgrounds, apply one of the official gradients to maintain brand integrity. These gradients reflect INTRACOMP’s collaborative and fluid identity.